Home / Sample workSample workA clear handoff, from finding to follow-through.
Illustrative example only. The business, findings and work below are fictional. No client results or completed engagement are being claimed.
EXAMPLE BRIEFA local service website.
The partner wants a focused first-month plan for an existing service site. The sample priorities below show how an audit can become an actionable delivery brief.
Download the sample ↓A key service page has a noindex directive.
- Example finding
- In this fictional scenario, a service page intended for search discovery includes a noindex directive.
- Recommended action
- Confirm intended indexability with the partner, remove the directive if appropriate, and check that no conflicting access rule remains.
- Acceptance criteria
- Record the updated response and rendered directive. Use URL Inspection where access is available. A successful change does not guarantee immediate indexing.
Priority 2 · ContentThe service page does not answer the buying questions.
- Example finding
- The example page describes the service broadly but omits scope, service area and the next step.
- Recommended action
- Agree a content brief covering eligibility, service area, process and a clear enquiry route. Ask the client to verify operational claims.
- Acceptance criteria
- Approved facts are reflected in the final copy, agreed sections are present and the enquiry route works.
Priority 3 · Internal linksSupporting articles do not lead to the relevant service.
- Example finding
- The example content library includes related articles without a useful route to the service page.
- Recommended action
- Choose contextually relevant links from the agreed articles and use descriptive anchor text.
- Acceptance criteria
- Check the published links, destinations and reader context. Record the pages changed.
THE PARTNER REPORTKeep delivery and outcomes separate.
A real report would list work completed, evidence checked, outstanding approvals and observations from the agreed data sources. It would not describe these fictional recommendations as executed work, or turn them into invented traffic gains.
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